Client

Mitsubishi Motors

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Agency

john st.

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The Outlander Plug-in Hybrid Electric SUV has an electric mode that saves you fuel and money.

 

Mitsubishi wanted us to launch the PHEV in Canada with a :30. However, there was a twist: we were only able to use footage from their global spot, which had tested poorly and performed even...poorly-er.

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So we gave it a makeover! Here's the before and after.

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tv

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social

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Credits:

ECD: Paul Little

AD: Lia MacLeod