These days, the word 'super' is recklessly bandied about to describe everything from slightly stickier glue to slightly larger sizes.
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Part grocery store, part Wal-Mart, Real Canadian Superstore is a chain in the bucolic Canadian prairie lands where everything is always the lowest price, guaranteed. 
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So we took a stand. Parodying “Morning in America,” we made “Morning in Canada,” encouraging society to return to the good old days when 'super' was reserved for things that were #trulysuper. Like Real Canadian Superstore.