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REAL CANADIAN SUPERSTORE
TRULY SUPER
These days, the word 'super' is recklessly bandied about to describe everything from slightly stickier glue to slightly larger sizes.
Part grocery store, part Wal-Mart, Real Canadian Superstore is a chain in the bucolic Canadian prairie lands where everything is always the lowest price, guaranteed.
So we took a stand. Parodying "Morning in America," we made "Morning in Canada," encouraging society to return to the good old days when 'super' was reserved for things that were #trulysuper. Like Real Canadian Superstore.
FILM
RADIO
DIGITAL
But how did we get here? How did 'super' become the irritating vocal tic it is today?
We provided a brief timeline for the website.
SOCIAL
MANIFESTO
We wrote a manifesto for the website.
My favorite part is that we gave the brand name a signature.
CREDITS
Agency: john st.
CD: Cher Champbell
AD: Lia MacLeod
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