These days, the word 'super' is recklessly bandied about to describe everything from slightly stickier glue to slightly larger sizes, and as you can see above, everyone's over it.
Part grocery store, part Wal-Mart, Real Canadian Superstore is a chain of stores in the bucolic Canadian prairie lands where everything is always the lowest price, guaranteed.
So we took a stand. Parodying "Morning in America," we made "Morning in Canada," encouraging society to return to the good old days when 'super' was reserved for things that were #TRULYSUPER. Like Real Canadian Superstore.