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HEART & STROKE FOUNDATION
16 & UNDER
Not the first evil ad agency.
Just the first one for children.
Some campaigns change behavior.
This one changed the law.
The Heart & Stroke Foundation wanted to lobby for Bill S-228, prohibiting food and beverage companies from marketing to children. So we created a fictional ad agency for kids and made a mockumentary about it, exposing the manipulative tactics of the industry and enraging the public.
The bill passed in February 2018.
Agency: john st
CCO: Angus Tucker & Stephen Jurisic
CD: Niall Kelly
Co-Writer: Tracy Wan
AD: Amy O'Neill
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