some campaigns change behavior. this one changed the law.
the heart & stroke foundation wanted to lobby for bill s-228, prohibiting food and beverage companies from marketing to children. so we created a fictional ad agency for kids and made a mockumentary about it, exposing the manipulative tactics of the industry and enraging the public.
the bill passed in february 2018.
2018 cannes | health | fundraising & advocacy | shortlist
2018 advertising and design club of canada | advertising, integrated | merit
2018 canadian marketing award | business impact | silver
agency john st.
credits angus tucker & stephen jurisic, cco
niall kelly, cd
tracy wan, co-writer
amy o'neill, ad