Some campaigns change behavior. This one changed the law.
 
The Heart & Stroke Foundation wanted to lobby for Bill S-228, prohibiting food and beverage companies from marketing to children. So we created a fictional ad agency for kids and made a mockumentary about it, exposing the manipulative tactics of the industry and enraging the public.

The bill passed in February 2018.

Recognition
2018 Cannes | Health | Fundraising & Advocacy | Shortlist

2018 Advertising and Design Club of Canada | Advertising, Integrated | Merit

2018 Canadian Marketing Award | Business Impact | Silver

Agency
john st.

Credits
Angus Tucker & Stephen Jurisic (CCO)
Niall Kelly (CD)
Tracy Wan (Writer)
Amy O'Neill (AD)