Heart & Stroke Foundation
16 & Under
Some campaigns change behavior. This one changed the law.
The Heart & Stroke Foundation wanted to lobby for Bill S-228, prohibiting food and beverage companies from marketing to children. So we created a fictional ad agency for kids and made a mockumentary about it, exposing the manipulative tactics of the industry and enraging the public.
The bill passed in February 2018.
Recognition
2018 Cannes | Health | Fundraising & Advocacy | Shortlist
2018 Advertising and Design Club of Canada | Advertising, Integrated | Merit
2018 Canadian Marketing Award | Business Impact | Silver





Agency
john st.
Credits
Angus Tucker & Stephen Jurisic (CCO)
Niall Kelly (CD)
Tracy Wan (Writer)
Amy O'Neill (AD)