pc express is a brand-new online grocery pickup and delivery service throughout canada. we were tasked with creating the brand voice from scratch, and bringing a modern, fresh, cheerful new identity across every channel — tv, digital, social, and ooh — totaling about 1,000 pieces of creative in all.

agency
john st.

credits
angus tucker, cco
lia macleod, ad
mo bofill & jacqueline lane, design directors