PC Express.

PC Express is a brand-new online grocery pickup and delivery service throughout Canada. We were tasked with creating the brand voice from scratch, and bringing that identity across every channel — TV, digital, social, and OOH — totaling about 1,000 pieces of creative in all. 

We also created a cheerful, vibrant, modern visual identity.

Agency: john st.

CD: Angus Tucker

AD: Lia MacLeod

Design ACD: Jacqueline Lane

Designer: Ming Mikaeo