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PC EXPRESS
BRAND LAUNCH
Less grocery shopping, more doing stuff you actually care about.
PC Express was a brand-new online grocery pickup and delivery service throughout Canada.
We were tasked with creating the brand voice from scratch and bringing a modern, fresh, cheerful new identity across every channel — TV, digital, social, and OOH — totaling about 1,000 pieces of creative in all.
Agency: john st.
CD: Cher campbell
AD: Lia MacLeod
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