ABOUT ME

Before I became a copywriter, I was a one-hit wonder with a single that briefly charted on rock radio. As it turns out, songwriting and copywriting aren't so different. Just like every pop song pretty much says the same thing ("I love you," "I hate you," "let's get wasted"), every ad says, "buy this product." So when I started writing my first ads, I was already used to having x-amount of space to convey a certain message, and finding interesting new ways to say it every time.

 

When I eventually stumbled into my first agency in New York, it was as an account executive. But five minutes into my tour of the creative department, I found out what copywriters do for a living and knew I should have been one all along. So I devoted myself to pestering creative directors, studying old award annuals, comparing my work to the stuff coming out of the VCU Brandcenter, and crying on the couch listening to Elliott Smith. A year later, I had a student book. A year after that, I was working as a writer at Apple headquarters in California. I'm now lucky enough to be a senior creative at Leo Burnett in Toronto, taking advantage of that sweet, sweet free Canadian healthcare and legal cananbis. 
 
I don't miss the music industry, but I am grateful for everything it taught me about taking initiative, public speaking/singing, listening to feedback (from humans, not microphones), and being nice to even the biggest jerks, whether they're on the way up or the way down.  
 

In my free time, I enjoy writing and producing my own songs, taking care of my dog, playing board games, watching documentaries, listening to podcasts, doing crossword puzzles, and teaching at Miami Ad School Toronto. Let's be friends! Shoot me an e-mail and say hi. 

RESUME

Experience
 

Leo Burnett

Senior Copywriter

Toronto, ON, Canada

2019 - right now

Miami Ad School

Teacher: "Ideas First"

Toronto, ON, Canada

Spring Semester 2020


john st.
Copywriter
Toronto, ON, Canada
2017 - 2019

 

Apple, Inc.
Writer
Cupertino, CA
2016 - 2017


KBS (now Forsman & Bodenfors) 
Copywriter
New York
2014 - 2016

Stephie Coplan & The Pedestrians
Frontperson/singer/songwriter/pianist
March 2011 – January 2014

Skills

Logic Pro, piano, singing, songwriting, jingle writing, music production, basic Photoshop, photography

Education

Tufts University
B.A., Philosophy
2005 – 2009, cum laude

RECOGNITION

  • 2020 Creative Report Card - #61 copywriter in Canada

  • 2019 Cannes: Sustainable Goals - shortlist

  • 2019 Communication Arts, Advertising Annual 60

  • 2019 Marketing Awards - Gold

  • 2019 Marketing Awards - Silver

  • 2019 Strategy Awards - Silver

  • 2019 One Show finalist

  • 2018 Cannes: Health - shortlist

  • 2018 ADCC* - Gold 

  • 2018 ADCC* - Silver 

  • 2018 ADCC* - Merit 

  • 2018 Canadian Marketing Awards - Silver 

  • 2018 Strategy Awards - Silver

  • 2015 Obie - Gold

  • AdWeek

  • Strategy Magazine 

  • Mashable

  • High Snobriety

  • Business Insider

  •  Metro

  • The Globe and Mail

  • Fast Company

  • Toronto Star

  • Huffington Post

  • Narcity

  • Toronto CityNews TV

  • CTV

*Advertising & Design Club of Canada

CLIENTS

Apple, Samsung, Mitsubishi Motors, Kellogg's, Campbell's, MilkBone, AAA, Heart & Stroke Foundation, Canadian Tire, Bell, Windstream, Shoppers Drug Mart, No Frills, Real Canadian Superstore, President's Choice, ​Winners, Sleep Country, Mount Sinai Health System, World Animal Protection, MetroLinx, Cronos Cannabis

Click to download 2020 resume.