Xyience Energy

Denise From HR

Red Bull, Monster, and Rockstar have almost total dominance in the energy drink space, but they all tend to make their consumers look like herm-yarling monster truck rally enthusiasts. 
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With its sleek, discreet design, we decided to position Xyience as the energy drink for the working world. 
 
Our competitors like to use spokespeople like Shaun White or Tony Hawk to communicate their edgy, outrageous branding. So we created Denise from HR—the Tony Hawk of corporate America. 

The  digital videos greatly exceeded the VCR  benchmark with an outstanding overall VCR of 93% (Keurig/Dr. Pepper portfolio historical benchmark is 70%), showing that the creative grabbed viewers’ attention and kept it.
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Xyience buyers grew +12.4% during the campaign period vs. prior period.
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Xyience trial grew during the campaign, +23.3% vs. the prior period.