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  • My background, examples of great ads, and a brainstorming exercise.

  • The importance of insights, and how they are different from facts and opinions. 

  • Sixteen types of ads, including before-and-after, negative to positive, testimonials, and more. 

  • What not to do, featuring my own ads. 

  • Brainstorming thought-starters and tips and tricks for a great session. 

  • The best ads make an argument. This is how to make them more bulletproof. 

  • Examples of ads that include a conceptual or visual twist. 

  •  The age old question: what's the difference between an idea and an execution? And how do you turn a great idea into a whole campaign?

  • Having a great idea is important, but so is bringing it to life in a cool way. 

  • A few things to keep in mind while putting together a portfolio and picking an agency.

Teaching

I was a teacher at Miami Ad School.

Over the course of 10 weeks, my students learned what an idea is and how to come up with one.
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Here are my slides, although they made a lot more sense when I was in the room explaining them.


 

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