I am a teacher at Miami Ad School. Over the course of 10 weeks, my students learn what an idea is and how to come up with one.
Here are my slides, although they make a lot more sense when I'm in the room explaining them.
For those who can't afford or make time for a full-time advertising program, I'll be available once again for one-on-one copywriting tutoring beginning in April, either in person in Toronto or remotely via video chat. Drop me a line here for availability and rates.