The cheapest box of tampons is around seven dollars, leaving thousands of homeless women to make an impossible decision: food or tampons?
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Desperate, they resort to making their own out of whatever they can find. Dirty socks. Napkins. Paper towels.

So Shoppers Drug Mart asked: how can we provide feminine hygiene products to homeless women — wherever they are, and whenever they need them?
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The answer was hiding in plain sight.