CRAZY QUESTIONS

To celebrate Earth Day, we asked the "crazy ones" in Apple's environmental research department some pretty crazy questions in a campaign that Mashable called the "least Apple campaign ever."

I was part of a huge team that created this work. My specific role involved doing a ton of environmental science and toxicology research, including meeting with and interviewing Apple scientists, and writing a slew of questions and answers, some of which were used as the basis for the films and posters you see below.