Uber Eats is best known for restaurant food, but they also deliver alcohol, groceries, convenience items, and more. In other words, anything.  Okay, okay, fine. Almost anything.

We anchored this campaign with OLVs starring Helen Mirren, Idris Elba, and Michael Cera, and supported them with additional non-celebrity content (which I actually kinda think is even funnier—the cowboy cracks me up.) 

On social, we did some fun quick hits that were all shot practically. (And a random one-off with Christian McCaffrey, who is apparently the Helen Mirren of football.) A few of these social assets were written for the Canadian market; I provided one example here that is funny if you know what a Canadian tuxedo is.