The #1 most-watched branded microdrama of all time. In under two weeks.

If Google Pixel has Circle to Search, built-in Gemini, and an objectively better camera, why do millennials still prefer iPhone?

Because phones are about identity, not features. Switching means rewriting a story we've been telling ourselves for almost two decades. 

So instead of selling a different phone, we asked a bigger question, one Alex often explores with her audience: How do we know our choices are really our own?

Our answer: a 14-episode microdrama about characters who don’t know they’re trapped inside a TV show, where every choice—from who they date to which phone they carry—has already been scripted.

To sell the metaphor, we cast millennial TV icons Emily VanCamp (Revenge), Yanic Truesdale (Gilmore Girls), and Giacomo Gianniotti (Grey’s Anatomy), filmed on the Smallville farm, and launched it like prestige TV with a trailer, key art, and behind-the-scenes content. We also followed up the release with a 16-minute short film version. 

Just 12 days after launch, "Moving On" became the #1 most-watched branded microdrama of all time. For reference, the second-most popular microdrama, "Roomies" by Bilt, took 12 months and 90 posts to get 47.5 million views; "Moving On" hit 50.7 million with a third of the posts in under two weeks.