Social media and creator brands are here today, gone tomorrow. We know it. You know it. Unwell Beverages definitely knows it.

So we made fun of ourselves by rebranding Unwell Beverages as a classic heritage American institution, dating all the way back to 2024.

To do it, we parodied decades of American television history: Jerry Springer, QVC, Miss Cleo, and more. 
 
Leaning into retro aesthetics and over-the-top nostalgia, we framed Unwell Beverages as a brand that had somehow always existed in America’s collective memory.

The launch of the campaign was also supported by a holiday pop-up experience in NYC. Fans time-traveled through Unwell Beverages history, sampling our entire beverage lineup in themed rooms:
🧳 a retro airport lounge, where a flight attendant offered Unwell Hydration stick packs designed for travel
🌴 a '60s beach, where Santa and a lifeguard kept fans quenched with Unwell Hydration
🪩 a '70s disco, where a roller queen gave fans an exclusive early sip of Unwell Energy before it hit shelves at Target 
💪 an '80s aerobics studio, where instructors sampled Unwell Protein 
🐱 a '90s bodega, where fans got to take home free merch