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WINNERS

NO MATTER WHAT

Even if you suck at working out, you still deserve to look cute at the gym.

Winners is a Canadian off-price department store owned by TJ Maxx.

We created an activewear campaign that would speak to the normal people, the salt of the earth, who shop there. 
Agency: john st.
CD: Cher campbell
AD: Marilyn Maitland
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