F**k Gas Prices.
To spread awareness about the fuel-efficient Mitsubishi Outlander PHEV, we decided to make a protest album about gas prices: F**k (Folk) Gas Prices. There was an A side and a B side, each with a single written in the style of a '60s folk song.
We printed them on vinyl records and slipped them in real record stores around Toronto.
I wrote the music and lyrics, sang the songs, and recorded, produced, mixed, and mastered them all by myself in my apartment. My Bob Dylan impression was so spot-on that our legal team even advised us to tone it down, since he's known for being a bit litigious.
We ignored this request.