knock, knock! it's denise from hr, here to tell you about her new favorite energy drink.
(also, you need to update your profile in the portal.)
Red Bull, Monster, and Rockstar have almost total dominance in the energy drink space, but they all tend to make their consumers look like herm-yarling monster truck rally enthusiasts.
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With its sleek, discreet design, we decided to position XYIENCE as the energy drink for the working world.
Our competitors like to use spokespeople like Shaun White or Tony Hawk to communicate their edgy, outrageous branding. So we created Denise from HR—the Tony Hawk of corporate America.