The cheapest box of tampons is around seven dollars, leaving thousands of homeless women to make an impossible decision: food or tampons?
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Desperate, they resort to making their own out of whatever they can find. Dirty socks. Napkins. Paper towels.

So Shoppers Drug Mart asked: how can we provide feminine hygiene products to homeless women — wherever they are, and whenever they need them?
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The answer was hiding in plain sight.

Recognition

2019 Cannes | Public Service | Sustainable Goals Poverty | shortlist
2019 The One Show | Merit
2019 Communication Arts |Advertising Annual 60
2019 Marketing Awards | Public Service, Direct | Gold
2019 Marketing Awards | Public Service, Experiential | Silver
2019 Strategy Awards | Cause/Public Service | Silver
2018 Advertising and Design Club of Canada | Advertising, Direct | Gold
2018 Advertising and Design Club of Canada |

Advertising, Experiential | Silver
Toronto Star
Huffington Post
Narcity

Agency
john st.

Credits
Cher Campbell (CD)
Mark Scott (CD)
Lia MacLeod (AD)
Teresa Tam (Design)