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SHOPPERS DRUG MART
The cheapest box of tampons is around seven dollars, leaving thousands of homeless women to make an impossible decision: food or tampons?
Desperate, they resort to making their own out of whatever they can find. dirty socks. napkins. paper towels.
So Shoppers Drug Mart asked: how can we provide feminine hygiene products to homeless women — wherever they are, and whenever they need them?
The answer was hiding in plain sight.
Agency: john st.
CD: Cher Campbell
CD: Mark Scott
AD: Lia MacLeod
Design: Teresa Tam
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