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CREATIVE DIRECTOR & WRITER

SHOPPERS DRUG MART

THE MONTHLY

we hid menstrual products for homeless women in plain sight—by converting newspaper boxes into covert tampon dispensers.

The cheapest box of tampons is around seven dollars, leaving thousands of homeless women to make an impossible decision: food or tampons?

Desperate, they resort to making their own out of whatever they can find. dirty socks. napkins. paper towels.

So Shoppers Drug Mart asked: how can we provide feminine hygiene products to homeless women — wherever they are, and whenever they need them?

The answer was hiding in plain sight.

CASE STUDY

CREDITS

Agency: john st.
CD: Cher Campbell
CD: Mark Scott
AD: Lia MacLeod
Design: Teresa Tam

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