The cheapest box of tampons is around seven dollars, leaving thousands of homeless women to make an impossible decision: food or tampons?
Desperate, they resort to making their own out of whatever they can find. Dirty socks. Napkins. Paper towels.
So Shoppers Drug Mart asked: how can we provide feminine hygiene products to homeless women — wherever they are, and whenever they need them?
The answer was hiding in plain sight.
2019 Cannes | Public Service | Sustainable Goals Poverty | shortlist
2019 The One Show | Merit
2019 Communication Arts |Advertising Annual 60
2019 Marketing Awards | Public Service, Direct | Gold
2019 Marketing Awards | Public Service, Experiential | Silver
2019 Strategy Awards | Cause/Public Service | Silver
2018 Advertising and Design Club of Canada | Advertising, Direct | Gold
2018 Advertising and Design Club of Canada |
Advertising, Experiential | Silver
Cher Campbell (CD)
Mark Scott (CD)
Lia MacLeod (AD)
Teresa Tam (Design)