the cheapest box of tampons is around seven dollars, leaving thousands of homeless women to make an impossible decision: food or tampons?
​
desperate, they resort to making their own out of whatever they can find. dirty socks. napkins. paper towels.

so shoppers drug mart asked: how can we provide feminine hygiene products to homeless women — wherever they are, and whenever they need them?
​
the answer was hiding in plain sight.

recognition

2019 cannes | public service | sustainable goals poverty | shortlist
2019 the one show | merit
2019 communication arts | advertising annual 60
2019 marketing awards | public service, direct | gold
2019 marketing awards | public service, experiential | silver
2019 strategy awards | cause/public service | silver
2018 advertising and design club of canada | advertising, direct | gold
2018 advertising and design club of canada |

advertising, experiential | silver
toronto star
huffington post
narcity

agency
john st.

credits
cher campbell, cd
mark scott, cd
lia macleod, ad
teresa tam, design