UGLY ANIMALS

When bushfires ravaged Australia in January 2020, koalas and kangaroos became the poster animals of the disaster. And it's easy to see why: they're a bunch of cutie patooties. But what about the ugly ones? Who's looking out for them?
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So we approached World Animal Protection with an idea to get people to help all animals, all around the world. Even the ugly ones.
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The campaign resulted in a 202% increase in donations, the largest in the history of the charity.