when bushfires ravaged australia in january 2020, koalas and kangaroos became the poster animals of the disaster. and it's easy to see why: they're cute as hellllll. but what about the ugly ones? who's looking out for them?
so we approached world animal protection with an idea to get people to help all animals, all around the world. even the ugly ones.
the campaign resulted in a 202% increase in donations, the largest in the history of the charity.
2021 communication arts | annual 62
2021 the one show | merit | film under 50K
2021 lia | bronze tv/cinema | public service/ngo/charities campaign
2021 lia | finalist | tv/cinema - tone of voice
2021 canadian marketing awards | silver | social causes - business impact