campaign: truly super
client: real canadian superstore
before it was used to describe everything from slightly larger sizes to slightly stickier glue, there was a time when the word 'super' actually meant something.
real canadian superstore, an *actually* super grocery store chain, took a stand.
for the love of god, someone had to!
campaign: denise from hr
client: xyience energy
red bull, monster energy, and rock star energy use spokespeople like shaun white and tony hawk.
but xyience is the energy drink for the working world. so we created a spokesperson of our own: denise from hr, the tony hawk of corporate america.
campaign: twitter launch
client: the original donut shop coffee/keurig
the original donut shop coffee had never tweeted, but also wanted to appear authentic to genzennials. so we made it seem as if the brand actually had been tweeting, but that 15 years of memes, jokes, and references had gotten "clogged" due to a technical error.