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wildlife donation campaigns always choose cute poster animals like koalas and kangaroos. but who's looking out for this guy? huh?
CAMPAIGN: UGLY ANIMALS
CLIENT: WORLD ANIMAL PROTECTION
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campaign: how do you find your core?
client: core hydration
our genzennial target was already in the habit of using our water brand, core, as a suffix (see: normcore, emocore, cottagecore, etc.) that gave us an idea—starring academy award nominee/pop star hailee steinfeld.
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campaign: haulin' state of mind
client: no frills
the first branded rap in the history of advertising that didn't totally suck (no matter what jimmy fallon says).
are you an evil food or beverage conglomerate looking to market your extremely sugary product to children? look no further than 16 & under, canada's first ad agency that specializes in the fine art of manipulating minors.
campaign: 16 & under
client: heart & stroke foundation
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campaign: truly super
client: real canadian superstore
before it was used to describe everything from slightly larger sizes to slightly stickier glue, there was a time when the word 'super' actually meant something.
real canadian superstore, an *actually* super grocery store chain, took a stand.
for the love of god, someone had to!
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campaign: the monthly
client: shoppers drug mart
once a month, women experiencing homelessness face an impossible decision: food or tampons?
shoppers drug mart, canada's largest pharmacy, wanted to help.
the answer was hiding in plain sight.
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campaign: denise from hr
client: xyience energy
red bull, monster energy, and rock star energy use spokespeople like shaun white and tony hawk.
but xyience is the energy drink for the working world. so we created a spokesperson of our own: denise from hr, the tony hawk of corporate america.
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campaign: get the frill out of your bill
client: no frills
saving money doesn't make you cheap. it makes you savvy.
campaign: twitter launch
client: the original donut shop coffee/keurig
the original donut shop coffee had never tweeted, but also wanted to appear authentic to genzennials. so we made it seem as if the brand actually had been tweeting, but that 15 years of memes, jokes, and references had gotten "clogged" due to a technical error.
campaign: f**k gas prices
client: mitsubishi motors
we wrote a protest album about gas prices to promote mitsubishi's new plug-in hybrid electric vehicle.
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campaign: brand launch
client: pc express
ordering your groceries online gives you more time to do other stuff. like teach your kid how sex works.
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we did a social experiment and discovered the one thing we can all agree on in this divided world.
"make humanity great again"
2017 agency of the year video, john st.
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project: hold music
client: windstream communications
i wrote and recorded hold music for a telecom's customer service phone line.
shot on (my) iphone
i love taking pictures on the camera i always have in my pocket.
