Stephie  Coplan

World Animal Protection

When bushfires ravaged Australia, kangaroos and koalas got all the attention. Because, duh, they're adorable. But we wondered, what about the ugly animals? Who's looking out for them? 

Haulin' State of Mind

The highly anticipated full-length debut album from...No Frills? A downmarket Canadian grocery store chain???

Apple
Earth Day

Why does Apple make synthetic sweat?
What do Apple and Mars have in common?
Do yaks like the taste of solar panels? 

To celebrate Earth Day, we collaborated with animator James Blagden to spotlight the crazy questions Apple asks to achieve their environmental initiatives. 

Real Canadian Superstore

These days, the word 'super' is recklessly bandied about to describe everything from slightly stickier glue to slightly larger sizes. Real Canadian Superstore is over it—and they're taking it back. No, Linda, your casserole isn't "super." It's fine. Go home.

Heart & Stroke Foundation

The Heart & Stroke Foundation wanted to lobby for Bill S-228, prohibiting food and beverage companies from marketing to children. 

So we came up with a solution that pissed people off—enough to write to their politicians.

The Monthly

Once a month, thousands of homeless women have to make an impossible decision: food or tampons? 

So Shoppers Drug Mart, Canada's largest pharmacy and convenience store chain, asked: how could they provide feminine hygiene products to the homeless community—wherever and whenever?
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The answer was hiding in plain sight.