wildlife donation campaigns always choose cute poster animals like koalas and kangaroos. but who's looking out for this guy? huh?



campaign: how do you find your core?
client: core hydration

our genzennial target was already in the habit of using our water brand, core, as a suffix (see: normcore, emocore, cottagecore, etc.) that gave us an idea—starring academy award nominee/pop star hailee steinfeld.



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campaign: haulin' state of mind

client: no frills

the first branded rap in the history of advertising that didn't totally suck (no matter what jimmy fallon says). (3).gif

campaign: crazy questions

client: apple

why does apple make its own sweat? do yaks eat solar panels?  can a building breathe?


to celebrate earth day, we shined a spotlight on all the crazy questions the "crazy ones" at apple have to ask to achieve their crazy environmental goals. (5).gif

are you an evil food or beverage conglomerate looking to market your extremely sugary product to children? look no further than 16 & under, canada's first ad agency that specializes in the fine art of manipulating minors.

campaign: 16 & under

client: heart & stroke foundation


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campaign: truly super

client: real canadian superstore

before it was used to describe everything from slightly larger sizes to slightly stickier glue, there was a time when the word 'super' actually meant something. 

real canadian superstore, an *actually* super grocery store chain, took a stand.

for the love of god, someone had to!

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campaign: the monthly

client: shoppers drug mart

once a month, women experiencing homelessness face an impossible decision: food or tampons?

shoppers drug mart, canada's largest pharmacy, wanted to help.

the answer was hiding in plain sight.


campaign: denise from hr

client: xyience energy

red bull, monster energy, and rock star energy use spokespeople like shaun white and tony hawk.

but xyience is the energy drink for the working world. so we created a spokesperson of our own: denise from hr, the tony hawk of corporate america. (13).gif


campaign: get the frill out of your bill

client: no frills

saving money doesn't make you cheap. it makes you savvy.


campaign: twitter launch
client: the original donut shop coffee/keurig

the original donut shop coffee had never tweeted, but also wanted to appear authentic to genzennials. so we made it seem as if the brand actually had been tweeting, but that 15 years of memes, jokes, and references had gotten "clogged" due to a technical error. 


campaign: f**k gas prices

client: mitsubishi motors

we wrote a protest album about gas prices to promote mitsubishi's new plug-in hybrid electric vehicle.

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campaign: brand launch

client: pc express

ordering your groceries online gives you more time to do other stuff. like teach your kid how sex works.

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we did a social experiment and discovered the one thing we can all agree on in this divided world. 

"make humanity great again"

2017 agency of the year video, john st.


Vintage Telephone

project: hold music
client: windstream communications

i wrote and recorded hold music for a telecom's customer service phone line. (8).gif

campaign: no matter what

client: winners

an activewear commercial for normal people, not gym rats.



stephie coplan & the pedestrians

before the strange world of advertising, i was in the even stranger world of music. my 2012 single, "jerk," unexpectedly blew up and briefly charted at #15 on rock radio. (5).gif

e-mail me for the password at 🤐

secret project


shot on (my) iphone

i love taking pictures on the camera i always have in my pocket.

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bad impressions

careful. you can never unhear them.



i taught a 10-week course at miami ad school called "ideas first." i developed my own lectures and have made them available here.