john st.


john st.​


LBBO / AdWeek / The Drum

Every year, Canada's biggest advertising trade publication, Strategy Magazine, nominates a handful of agencies for Agency of the Year. Each nominee makes a self-promo video that is screened at the awards ceremony.

Heineken's "Worlds Apart" social experiment had just gone viral. So we decided to try it here in Canada and ask: in these turbulent times, can people from opposite ends of the spectrum find common ground?



We also created a Twitter account for PowerFlow, the fake tampon brand from the video.

Nobody was really watching what I was doing at work so I decided to make PowerFlow the most deranged tampon brand in the world.

At its height, the account had 30 followers. To this day, I have no idea why I spent so much time on it.

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CCO: Angus Tucker, Stephen Jurisic

AD: Lia MacLeod