Self-Promo
Make Humanity
Great Again
Every year, Canada's biggest advertising trade publication, Strategy Magazine, nominates a handful of agencies for Agency of the Year. Each nominee makes a self-promo video that is screened at the awards ceremony.
Heineken's "Worlds Apart" social experiment had just gone viral. So we decided to try it here in Canada and ask: in these turbulent times, can people from opposite ends of the spectrum find common ground?
Recognition
LBBO
AdWeek (ranked at #1 most read)
The Drum


Agency
john st.
Credits
Angus Tucker (CCO)
Stephen Jurisic (CCO)
Lia MacLeod (AD)