every year, canada's biggest advertising trade publication, strategy magazine, nominates a handful of agencies for agency of the year. each nominee makes a self-promo video that is screened at the awards ceremony.

heineken's "worlds apart" social experiment had just gone viral. so we decided to try it here in canada and ask: in these turbulent times, can people from opposite ends of the spectrum find common ground?

recognition

​

lbbo

adweek (ranked at #1 most read)

the drum

agency
john st.

credits
angus tucker & stephen jurisic, cco
lia macleod, ad