Campaign

Ugly Animals

 

 

Agency

Leo Burnett

 

Recognition

2021 The One Show (Film Under 50K) / Strategy Magazine  / The Message

When bushfires ravaged Australia in January 2020, koalas and kangaroos became the poster animals of the disaster. And it's easy to see why: they're cute as fuck. But what about the ugly ones? Who's looking out for them?

That got us thinking. And laughing. So we proactively approached World Animal Protection with an idea to get people to help all animals, all around the world.

Even the ugly ones.

tv/online videos

wild postings

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digital/social

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Credits:

CCO: Steve Persico

AD: Justin Tabakian