TheraPlay.

The National Advertising Challenge asked us to come up with a cool experiential idea for Play-Doh. Here was our entry.
PlayDoh is fun and safe for most children, but the colours and scent can be overwhelming or understimulating for those with autism or sensory processing disorder (SPD). Every child should be able to enjoy the creative, social, and therapeutic benefits of PlayDoh. So let's make it accessible for kids with autism and SPD with TheraPlay: a therapeutic, personalized PlayDoh kit. Because the most important part of the PlayDoh brand isn't our colours or our scent. It's the belief that PlayDoh should be a part of each and every childhood.