the original donut shop coffee

twitter launch

we started by imagining how a confused social media manager might have tweeted in 2006-2007, when twitter launched.

then came the memes.

we manually tweeted every two minutes to simulate the robotic feel that a real tech glitch would have had.

here are a few selections.

we made another twitter account for a fictional it department and retweeted them periodically throughout the day as they tried to fix the issue.

we stayed true to the twitter conventions that would have been available to us at the time.

for example, we waited until our 2015 tweets to do a poll, and our 2017 tweets to increase our character count to 280.

then, this happened.

he follows us now.

here's the whole thing from beginning to end, in order, if you want to relive the magic again for the first time.