Brand Launch


john st.

PC Express is a brand-new online grocery pickup and delivery service throughout Canada. We were tasked with creating the brand voice from scratch, and bringing a modern, fresh, cheerful new identity across every channel — TV, digital, social, and OOH — totaling about 1,000 pieces of creative in all.

tv/online videos

out of home

design system


CCO: Angus Tucker

AD: Lia MacLeod

Design: Mo Bofill, Jacqueline Lane