Client

No Frills

Agency

john st.

Recognition

2018 Strategy Awards — Turnaround Strategy (Silver)

As Whole Foods and other competitors have heightened their in-store experiences with marble countertops, Italian lighting, and live music, their prices have followed. But those are the frills that No Frills, a Canadian downmarket grocery store chain, says no to. Rather than simply say that No Frills is better because it’s cheaper, we took the consumer’s point of view. We said that striving to save money on your grocery bill doesn’t make you cheap. It makes you savvy.

case study

tv/online videos

Scooper
00:00 / 00:30
Beets
00:00 / 00:30
Jazz Trio
00:00 / 00:30

radio

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wild postings

ambient

We also sent a truck to free and cheap events around Toronto.

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Shakespeare Festival

Rib Fest

Credits:

CD: Cher Campbell

ACD: Sanya Grujicic, Simon Au

AD: Jun Ahn