Mitsubishi Outlander PHEV.
The Outlander Plug-in Hybrid Electric SUV can run on electric mode alone for 35 km before switching over to gas, saving you fuel and money.
Mitsubishi wanted us to launch the PHEV in Canada with a :30. However, there was a plot twist: we were only able to use footage from their global spot, which had tested poorly and performed even...poorly-er.
So we gave it a makeover! Here's the before and after.
We wrote some fun headlines for social.
Agency: john st.
CD: Paul Little
AD: Lia MacLeod