Heart and Stroke Foundation
2018 Cannes: Health — Fundraising & Advocacy (Shortlist) / 2018 Advertising and Design Club of Canada: Advertising, Integrated (Merit) / 2018 Canadian Marketing Award: Business Impact (Silver)
Some campaigns change behavior. This one changed the law.
The Heart & Stroke Foundation wanted to lobby for Bill S-228, prohibiting food and beverage companies from marketing to children. So we created a fictional ad agency for kids and made a mockumentary about it, exposing the manipulative tactics of the industry and enraging the public.
The bill passed in February 2018.
CCO: Angus Tucker, Stephen Jurisic
CD: Niall Kelly
Co-CW: Tracy Wan
AD: Amy O'Neill