Client

Heart and Stroke Foundation

Agency

john st.

 

Recognition

2018 Cannes: Health — Fundraising & Advocacy (Shortlist) / 2018 Advertising and Design Club of Canada: Advertising, Integrated (Merit) / 2018 Canadian Marketing Award: Business Impact (Silver)

 Some campaigns change behavior. This one changed the law.

 

The Heart & Stroke Foundation wanted to lobby for Bill S-228, prohibiting food and beverage companies from marketing to children. So we created a fictional ad agency for kids and made a mockumentary about it, exposing the manipulative tactics of the industry and enraging the public.

The bill passed in February 2018.

case study

video

out of home

Credits:

CCO: Angus Tucker, Stephen Jurisic

CD: Niall Kelly

Co-CW: Tracy Wan

AD: Amy O'Neill