16 and Under

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Client

Heart and Stroke Foundation

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Agency

john st.

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Recognition

2018 Cannes: Health — Fundraising & Advocacy (Shortlist) / 2018 Advertising and Design Club of Canada: Advertising, Integrated (Merit) / 2018 Canadian Marketing Award: Business Impact (Silver)

 Some campaigns change behavior. This one changed the law.

The Heart & Stroke Foundation wanted to lobby for Bill S-228, prohibiting food and beverage companies from marketing to children. So we created a fictional ad agency for kids and made a mockumentary about it, exposing the manipulative tactics of the industry and enraging the public.

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The bill passed in February 2018.