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PET LIFE UNLIMITED
FUR-EVER YOUNG WITH CHRISTIE BRINKLEY
The adoption rate of senior shelter dogs is less than half of the adoption rate of puppies.
So Pet Life Unlimited, a brand that makes grooming products, decided to "glow up" a group of senior shelter dogs to increase their chances of adoption.
Not only that, we collaborated with 70-year-old supermodel Christie Brinkley—who is proof that age really is just a number—to recreate her most iconic magazine covers and generate some buzz (189 million impressions!)
CONTENT
THE COVERS
SELECTED PRESS
CREDITS
Agency: Narrative/We Are Social
Co-Creative Director: Becca Goldsmith
Senior Writer: Jake Palumbo
Art Director: Rodrigo Rivera
Photography: Shaina Fishman
Props & Styling: Holli Kingsbury
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