Ask the Crazy Questions (Earth Day 2017)
Mashable / Fast Company / AdWeek / Business Insider / Design Taxi / High Snobiety / Hypebeast
Apple has always been a brand that has embraced the Crazy Ones, which is why it's no surprise that a bunch of "crazy ones" work on their ambitious environmental and health initiatives. To celebrate Earth Day, we wanted tell their stories in their own words and showcase their seemingly impossible achievements by way of the crazy questions they dare to ask.
We redesigned and rewrote apple.com/environment.
We also created a special challenge for Apple Watch. If you spent 30 minutes exercising outside on Earth Day (April 22, 2017), you got a badge and exclusive stickers for iMessage to show off your accomplishment. People took to YouTube to create reaction videos for the challenge.
Mr. "Good Moooooooorning, Cupertinooooo" himself, Tim Cook, even Tweeted about it.
My copy shared the stage with Jason Mraz at a concert for Apple employees.