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Uber Eats. It's not just for takeout.
Using Pet Life Unlimited's grooming products, we gave glow-ups to senior shelter dogs to help them get adopted. But these weren't just any glow-ups—we collaborated with "senior" supermodel Christie Brinkley to recreate some of her favorite magazine covers.
The first branded rap album in the history of advertising that didn't totally suck (no matter what mean old Jimmy Fallon said).
Wildlife donation campaigns always choose cute poster animals like koalas and kangaroos. But who's looking out for this guy? Huh?
"Superglue." "Supersize." Pfft! There was a time when the word 'super' actually meant something.
Real Canadian Superstore, an *actually* super grocery store chain, took a stand. For the love of god, someone had to!
Ordering your groceries online gives you more time to do other stuff. Like teach your kid where babies come from.
To celebrate Earth Day, we just had a few questions for the "crazy ones" in Apple's environmental science department. For starters: why do they make fake sweat?
Are you an evil food or beverage conglomerate looking to market your extremely sugary product to children? Perfect! Look no further than 16 & Under, Canada's first ad agency that specializes in the fine art of manipulating minors.
Xyience is the energy drink for the working world. So we created a spokesperson: Denise from HR, the Tony Hawk of corporate America.
Cottagecore. Normcore. Goblincore. Gen Z has never met a "core" it didn't like, which was good news for our water brand, Core.
Gen Z also really likes Hailee Steinfeld, so we threw her in there, too. Worked like a charm.
We wrote a protest album about gas prices to promote Mitsubishi's new plug-in hybrid electric vehicle.
I wrote and recorded hold music for a telecom's customer service phone line.
Once a month, women experiencing homelessness face an impossible decision: food or tampons?
Shoppers Drug Mart, Canada's largest pharmacy, wanted to help.
The answer was hiding in plain sight.
How do you launch a Twitter account 15 years late without looking like a total loser?
I love taking pictures on the camera I always have in my pocket.
Before the strange world of advertising, I was in the even stranger world of music. My single, "Jerk," unexpectedly blew up and briefly charted at #15 on rock radio, allowing me to quit my job, secure a management deal, and go on tour.
I taught a 10-week course at Miami Ad School called "Ideas First." I developed my own lectures and have made them available here.
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